At RURI, we invite you to embark on a rare and personal journey—one that begins with nature’s raw treasures and ends with a radiant gem that is uniquely yours. This is Cut-To-Order, where you don’t just wear a gemstone—you become a part of its story.
What Is Cut-To-Order?
Cut-To-Order is RURI’s bespoke gemstone crafting experience. It allows you to:
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Select a natural rough stone shaped by geological time and earthly forces.
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Collaborate with experts to decide how your chosen stone will be cut and polished.
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Witness your gem’s transformation into a finished piece that is truly one-of-a-kind.
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We offer this immersive experience to those who seek individuality, storytelling, and ethical sourcing in the jewelry they wear.
Why Choose a Rough Gemstone?
Each rough gemstone is an untouched relic of nature—unstandardized, asymmetrical, yet full of potential. These stones are:
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Born from hundreds of millions of years of Earth’s history.
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Uniquely shaped and colored—no two are the same.
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Sometimes opaque or rounded, but with captivating charm.
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Unlike the uniform cuts you’ll find in mass-market jewelry, a gem cut from rough is a reflection of your aesthetic, values, and intuition.
The Process: Beauty with Integrity
RURI’s Cut-To-Order process blends artistry, technology, and sustainability:
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Expert Consultation: Our gem specialists work with you to choose the right rough stone, often connecting you directly to Sri Lankan cutters via video consultation.
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Tailored Cutting: Designs are crafted to bring out the best of each stone, respecting its natural shape, hue, and internal structure.
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Ethical Assurance: We source stones from trusted suppliers in Sri Lanka, and cutting is done locally to comply with export laws.
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Traceable & Transparent: Using blockchain and traceability tech (in partnership with Tracified), we ensure every gem’s journey is documented and disclosed.
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Adventure Meets Assurance
While the process is exciting, working with rough stones does carry some unpredictability:
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Internal cracks or inclusions may only be revealed after cutting.
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Color or quality might differ from initial expectations.
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Certification is only possible post-cutting.
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To ensure peace of mind, RURI offers three product types with varying levels of risk and a money-back guarantee under certain conditions.
① Precious Rough Gemstones: Sapphire, Ruby and more
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High-value, high-risk.
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Perfect for adventurous collectors or meaningful gifts.
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High potential for exceptional, unique outcomes.
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② Semi-Precious Rough Gemstones: Garnet, Spinel and more
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More affordable, lower risk.
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Ideal for beginners in custom jewelry.
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Beautiful variety of colors.
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③ Recut-To-Order Certified Loose Stones: Sapphire, Spinel
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Already-cut traditional Sri Lankan gems with lab certificates.
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Minimal risk and great for those wanting creative input on shape and style.
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Retain natural beauty and cultural craftsmanship.
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Cut-To-Order is more than a purchase—it’s a relationship with the Earth, with craftsmanship, and with yourself. Whether you’re drawn to the mystery of rough stones or the elegance of a precision recut, your gem will be a symbol of discovery and intention.
Let RURI help you shape nature’s legacy into your personal masterpiece.
